Brasília Shopping

Communication plan and social media for the capital's most iconic mall - from its own theater to seasonal campaigns.

Client
Brasília Shopping
Category
Social Media
Year
2024

Logo rationale

Five boards defending the idea: the mall silhouette becomes the geometric construction of the theater brand.

Logo rationale - grid with the four boards: mall shape, construction and creative concept
Final rationale board - complete Teatro Brasilia Shopping logo
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